01
Why vendor due diligence matters
The MVA lead market has excellent vendors and very poor ones. Poor vendors resell the same claimant to several firms, recycle aged data, or collect consent that won't survive a TCPA challenge. The cost is not just wasted budget — it's compliance risk that lands on your firm.
02
Sourcing and exclusivity
Understand exactly where claimants come from and who else receives them.
- Where do your claimants come from — your own campaigns, affiliates, or purchased data?
- Is every lead or transfer exclusive to one firm? Is that in the contract?
- Do you ever ping-post or auction the same claimant?
- How old can a lead be when it's delivered?
03
Consent and compliance
Consent is the foundation of a compliant program. Ask to see it, not just hear about it.
- Show me the exact consent language a claimant agrees to. Does it cover calls from my firm?
- Do you provide a consent certificate (such as TrustedForm or Jornaya) or recording for every claimant?
- How do you scrub against federal and state Do-Not-Call lists?
- Are all calls recorded, and will I receive the recordings?
04
Quality, screening and returns
The screening script determines what reaches your intake team.
- What qualification questions do your agents ask, and can I add disqualifiers?
- What is the minimum call duration before a transfer is billable?
- What is your return policy, and how long is the window?
- Can I cap volume by hour, day and week?
05
Run a pilot before you scale
A good vendor will offer a capped pilot. Listen to the recordings, track sign-up rate and cost per signed case, and only increase volume once the numbers hold for several weeks. Vendors that insist on large minimum commitments before any test are a warning sign.