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1. Your own advertising
TV, radio, billboards, search ads and local SEO build a brand and produce inquiries that are exclusive by default. The trade-offs are cost, time to ramp and the need for an intake team that answers every call. It is the foundation most established firms build on.
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2. Referrals
Past clients, other attorneys and professional networks produce high-trust cases. Volume is hard to scale or predict, and referral-fee arrangements must follow your state's professional-conduct rules.
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4. Pay-per-call networks
Networks route inbound accident calls to buyers and charge per call past a minimum duration. They deliver a live conversation, but screening depth, exclusivity and consent practices differ by network and publisher, so vetting matters.
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5. Live transfer and signed-retainer providers
Dedicated intake call centers — such as Roadway Intake — speak with each claimant first, screen against the firm's criteria, then warm-transfer the call or deliver an e-signed retainer. Unit prices are higher than raw leads, but contact is guaranteed and screening happens before your team spends time. Look for exclusivity in writing, recordings, consent records and a capped pilot.
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6. Outsourced intake and follow-up calling
Not a source of new cases on its own, but it raises the yield of every other source: an outsourced intake team answers after-hours and overflow calls in your firm's name, and an outbound team works leads your staff couldn't reach.
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How to combine them
A common pattern is own advertising plus referrals as the base, one screened outside source (live transfers or retainers) for predictable volume, and outsourced intake so no inquiry from any source goes unanswered. Measure each source on cost per signed case and shift budget monthly toward whatever signs best.